In Episode 2 of B2B Unplugged, we explore the fundamental concept of a brand and its crucial importance for founders. A brand is more than just a logo or marketing tool; it represents a company's identity and its promise to customers. We'll clarify the distinctions between brand, logo, and marketing, and address the common confusion founders face in this area. The episode delves into the components of a brand, including visual identity, brand voice, and customer experience, emphasising how these elements together form the essence of a brand.

We also discuss the significance of brand positioning, storytelling, and building brand equity. Learn how to identify your unique value propositions, craft compelling brand narratives, and maintain consistency in brand presentation. The episode provides practical insights into developing a brand strategy that aligns with business goals and the importance of ongoing brand management to ensure your brand remains strong and relevant. Join us for an insightful discussion that equips founders with the knowledge to build and sustain a powerful brand.