Welcome to the very first episode of B2B Unplugged, hosted by Scott and Dan, co-founders of brandtale!

In this debut episode, we introduce our podcast and dive deep into the world of B2B marketing. Our mission with B2B Unplugged is to share valuable insights, discuss industry trends, and engage with our audience to help businesses navigate the complexities of B2B marketing.

In this episode, we cover:

Meet Scott and Dan, the founders of brandtale, a B2B branding and marketing agency. Discover our mission and what we aim to achieve with this podcast.

Learn about the origins of brandtale, our passion for storytelling, and how we help businesses stand out with compelling brand narratives and innovative marketing strategies.

Marketing Red Flags

We dive into the common pitfalls in B2B marketing that businesses should avoid:

LinkedIn In-mails: The importance of personalisation.

Unhinged Sales Processes: Why listening to clients is crucial.

Boring Communications: How to inject personality into your messaging.

Dodgy Websites: First impressions matter.

Building for Them, Not the Community: Engaging your target audience.

What’s Missing in B2B Marketing?

We discuss the gaps we see in the current B2B marketing landscape, including:

Lack of Creativity: Why innovation is key.

Disconnection from the Community: Building a sense of belonging.

Lack of Direction: The need for a clear strategy.

We wrap up the episode with a summary of our insights and invite you to join us for future episodes where we'll continue to explore the fascinating world of B2B marketing.

Subscribe to B2B Unplugged for more insights and discussions on B2B marketing. If you enjoyed this episode, please like, comment, and share it with your colleagues. We’d love to hear your thoughts and suggestions for future episodes!

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Have questions or suggestions? Drop them in the comments below!

Contact us: scott@brandtale.co.uk or dan@brandtale.co.uk

Thanks for tuning in to B2B Unplugged. Until next time!