B2B marketing is at a crossroads, and it’s time for a revolution! In this episode of B2B Unplugged, Dan Bassett sits down with Lena Weber Reed to discuss the biggest challenges and opportunities in B2B marketing today. From breaking outdated practices to embracing a brand-first strategy, Lena shares actionable insights that every marketer needs to hear. We dive into common mistakes, trends shaping 2025, and the power of aligning brand with growth. Whether you’re a seasoned marketer or just starting out, this candid conversation will leave you inspired to rethink how B2B marketing should work.